Beatitudes Community

First Impressions

We have heard the term in senior living for a number of years, however, as  often happens at Campus, we are redefining the term in the context of our Radial Hospitality program. We are adding “Operation to our way of greeting prospective residents, their families and friends to the campus.  The entire has made tremendous progress in many areas of hospitality in the last few years and now we are taking steps to elevate our , facilities and methods to the highest levels.

As a result, you will begin to see quite a number of improvements in the look of common areas in the residential buildings as well as Town Plaza.  “We judge books by their covers, and we can't help but do it,” said Nicholas Rule, Ph.D., of the University of Toronto. “Furthermore, the less time we have to make our judgments, the more likely we are to go with our gut, even over fact,” he added.  In today's increasingly competitive senior living environment, we are keenly aware that to meet our mission of service, we must pay close attention to all aspects of the experience.

It is rather thought provoking to learn after repeated studies that irrespective of the quality of care and services in a senior living community, the “look” and “feel” of the environment has a much greater influence on the decision to move forward in considering residency.  Quality is generally perceived as a given and is not, at least initially, weighted as highly as friendliness, cleanliness, state of repair and updated furnishings and colors.

However, “First Impressions” is not only about the look of facilities.  That is but one leg of the stool……the others are the human environment as well as the perception of quality of life.  Beatitudes Campus is well known for its world class “life-long long learning” programs as well as nationally recognized “Comfort Matters” dementia care which speak strongly to a superior quality of life.  On the human environment standard, we have determined that while we are certainly above normal standards, we are going to provide training to achieve that same “best in class” signature. As a result, the entire campus staff will be provided specific training over the course of the next few months in All-Staff meetings as well as a separate session which will be conducted at a number of times.  The sign-ups will begin soon, so watch for announcements here in the Team Talk newsletter as well as from your supervisor.

These are indeed exciting times as we move toward higher occupancies, even more elevated standards and progress to superior service levels! Beatitudes Campus rocks!

Rod Bailey, SVP of Sales & Marketing

Rod Bailey,
SVP of Sales &

Rod joined the Beatitudes team in April of 2016. He comes from an extensive background in the healthcare field. He has a great passion for the he does and is a great addition to the Beatitudes Team.

Author Info: Beatitudes Campus Verified Administrator
At the foundation of Beatitudes Campus is the vision of Church of the Beatitudes pastors and congregation members to create a better alternative for older adults than the nursing homes of the early 1960s. The type of community they imagined was the first of its kind in Arizona. Beatitudes Campus is proud to continue the legacy of our founders, by being a leader in the field of aging services for over 50 years.

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