One of the favorite moments in our presentations to those considering residency at Beatitudes Campus is when Jim and Marlene Plaster talk about the letter they wrote to their children alleviating them of the responsibility to make decisions for them as they progressed toward their “third act” in life. You can usually hear a “pin drop” as they tell of the series of decisions that led them to the campus. (By the way, I can't tell you how much we appreciate the Plaster's willingness to help us along the way…..Jim is our residents council President Emeritus, but they have also selflessly allowed their patio home to be the “model” for the future project over 220 times!)
“It's the best gift my parents could have possibly given us at this stage of life.” Comments like this are common among adult children whose parents live in continuing care retirement communities (CCRCs), sometimes referred to as life plan communities.
research reveals that family members who care for an aging loved one often experience clinically significant signs of depression, have less time available to spend with friends and other family members, and sacrifice financially by taking time away from their careers or retiring early.
It's no wonder then that those whose parents are happily living in a continuing care retirement community consider it a gift. A study of 3,700 family members of CCRC residents revealed that 93% feel that the CCRC is providing good services to their loved ones and 77% would be likely or very likely to consider a CCRC for themselves in the future.
Cited as the most important features of the community were transportation services, availability of a fitness center, housekeeping services, walking paths, emergency call systems, and the availability of assisted living and healthcare services.
Of course, we always tell our prospects that whether you are considering a CCRC for yourself or a loved one, finding the right fit requires doing proper research and due diligence. Generally, that includes speaking with our Resident Ambassadors who have been through the very same evaluation process. Contract details and pricing can vary dramatically from one provider to another. It is important to be sure that the community you are considering is a good match for your lifestyle, finances, and cultural preferences, and that it is well-managed, both operationally and financially.
One of the very best parts of my job is making sure we connect folks about these considerations. With over 30 years in senior living services, I have had wonderful options to provide, but none as comprehensive and “resident-centric” as this campus. How proud I am to let our standards speak for themselves through the authenticity provided by our Ambassadors and so many more.
Thank you for always giving a warm welcome to those visiting campus and letting them know why living here is restorative, powerful, fulfilling, purposeful and exciting (some of your “B” words on your badges)! By the way, we will be working with your building reps to get everyone's name badges updated with the new logo and your “B” word in the next few months—stay tuned for the updates coming in the next few weeks.
What an exciting time it is for the campus! Our new patio homes are under construction with twenty-nine committed, our Promenade Residences priority B V.I.P. membership program has over 75 members and the campus redevelopment program is comprehensive and a testament to listening and planning for the best in senior living. I am so proud to be a part of this process!
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