Beatitudes Community

Bad For Your Health

I noticed an article the other day, “In Later years, Your House May be Bad For Your Health.”  Of course I had to read more.  It cited recent results of the first of a five-year study being conducted by Chicago-based Mather Lifeways Institute on Aging and Northwestern University which found that nearly 70% of Life Plan Community (also known as Continuing Care Retirement Community) residents stated that moving into such a community, “somewhat or greatly improved their social wellness.”

We are consistently interested in what distinguishes Beatitudes Campus from other senior living options.  What we experience here seems to track with what the study was finding.  Including more than 5,000 residents in 80 Life Plan Communities across 29 states, the study survey found that residents of the communities (which typically offer independent living, assisted living, memory care, and skilled nursing in a single location) scored higher across five of six recognized facets of wellness than about 1,000 peer group older adults living in the community at large—including greater emotional, social, physical, intellectual and vocational wellness.

Focusing on just assisted living, a 2018 study of residents in just over 20 communities operated across four states by New Jersey-based Juniper Communities, found that hospitalizations of residents were half that of peer group seniors living at home. Juniper in turn estimated that such reductions are saving Medicare between $4 and $6 million each year and would save between $10 and $15 billion annually if applied across the similar larger population of Medicare beneficiaries.

While both studies are essentially conducted by senior living organizations, they reflect what has been intuitively suggested by not only professionals, but residents within senior communities for years. Specifically, that living within a community setting, with daily access to friends as well as personal health assistance, dining, wellness and social programs, housekeeping, maintenance, and transportation services – may not only improve quality of life for individuals age 75+, but add to it. I hear this from our Ambassadors time and again as they speak to prospects considering Beatitudes Campus as their home.

To be clear, more, longer and larger studies are needed. And there is no industry-wide research indicating all assisted living communities could produce the same health outcomes as Juniper, considered by many to be among the best in the industry. Still, surveys have consistently shown that as high as 90+% of senior housing residents and family members are satisfied with their experience.

Which leads to the question of why approximately 90% of Americans age 75+ are choosing to remain at home. Yes, many are still physically and socially independent, but data suggests more may be able to benefit from the services and care senior living offers than are accessing such communities.

Consider:

Lack of socialization is a major source of depression, with nearly half of women age 75+ living alone. The National Institute of Mental Health has declared depression among older adults a major public health issue.

44% of older adults 75+ report having at least one physical disability that impairs their ability to live independently.

14% of adults age 71+ and 32% of adults age 85+ suffer from Alzheimer’s Disease or related dementia.

Drivers age 80+ have the highest rate of fatal crashes per miles driven of any age group.

More than 34 million Americans are serving as unpaid caregivers for an older adult parent, spouse, other relative, friend or neighbor, the majority of whom are age 75+, for an average of 24 hours per week.

Perhaps the largest factors inhibiting utilization of senior housing are cultural and based on stereotyped perception. In the first case, the current “Silent Generation” of older adults (born during the Great Depression) were raised on the idea of putting a roof over their heads and never giving it up, along with an ingrained responsibility to never be a burden on anyone. In the second case, many older adults continue to assume that a senior living community is a place for “old people” and represents the institutional “nursing homes” of yore – even as the studies above indicate otherwise.  Just today, I spoke with a fellow whose mother lives close by in our neighborhood and he remarked how much he knew she would benefit from the “purposeful living” about which we center so much of what we do at Beatitudes.  He will be by soon with her to see the campus and I can’t wait to have her experience what so many of you delight in communicating to our visitors – our mission and philosophy of the campus and the effect on superior senior living!

 

The Most Exciting Times

Beatitudes Campus is truly entering one of the most exciting times in its 54-year history as we celebrate the beginning of construction of our new 34 patio homes. I thought you might be interested in a little of the planning background for this new addition on the north and west perimeters of campus and we are so excited to welcome this new group of residents.

Research has shown and our history supports that this is one of the most often requested accommodations in a continuing care retirement community or life plan community, as we are now known. Many coming to see our presentations looked at a condo setting as they considered selling their larger homes and have reported five significant differences between patio homes and condos.

  1. Patio homes found in a senior living community, such as ours at Beatitudes Campus, are built specifically for post-career adults. Our patio home residents must be age 62+. At a condo, who will be your neighbor now and into the future? You have no control over that.
  2. Patio homes often include additional services and amenities. While you may pay a fee that you don’t have with a condo, you typically gain home maintenance, housekeeping, dining, daily activities, an aquatic center, etc., that are included within the senior living community. Home responsibility, maintenance and repair costs remain yours with a condo.
  3. Patio home floor plans typically do not include a basement nor stairways. They are designed for low maintenance with easily accessible garages, walkways and safety/security features.
  4. By being part of a community living neighborhood, a patio home comes with built-in security. For example, our patio homes are located within a gated community with security features throughout the campus and in the homes. You also gain a sense of neighborhood protection when you are part of a community. It can be hard to find this in a condominium unit or any stand-alone neighborhood.
  5. Patio homes often include services and amenities on site. We are a life plan community and our new homes have the continuing care benefit that so many find important. Within our campus, we offer services and accommodations for rehabilitation, therapy, assisted living, memory support and skilled nursing.

Most of our residents move into an independent living patio home while they are younger, healthy and active. If or when assistance or care is needed, they can stay within the community but move into an assisted living apartment or other care arrangement.

Being a life plan community allows our residents to always remain living in the community where they have built friendships, know the staff and feel at home.

At Beatitudes Campus, we have 3 different floor plans for one- or two-bedroom designs. Our patio homes feature attractive finishes, fully equipped kitchens, attached garages, and plenty of outdoor space both in the front and rear of each. We are excited to formally celebrate “spades in the ground” on February 21st at 10 A.M. as Michelle Just, CEO, the board, executive staff, the construction company, architects and our twenty -seven depositors all meet for a brief ceremony at the Myrtle Avenue sight that we are going to live-stream to the rest of the campus in the Life Center.

Please join us in the Luther Life Center anytime from 10:00AM—1:00PM for a come and go celebration complete with a light brunch menu. We will have numerous displays of information and our consultants and staff will be on hand to join in the festivities and answer questions. There will be more information posted on the community channel as we get closer to the date. In the meantime, please RSVP to Ali Shreeve, marketing assistant at 18467 so that we can plan appropriately. It’s going to be a great day!

 

It’s the “Feeling”

One of the most important aspects of why folks choose a lifeplan community is the environment.  By that, I am not referring to the air quality or the paint color.  It’s the “feeling” that they have when they come to campus and the sustained sense of inclusion and acceptance once they have moved here.  Those of you who already live on campus are one of bedrock reasons decisions are made to live at Beatitudes Campus and you are additionally the cornerstone of continuing satisfaction and engagement.

I recently became aware of an NPR story about the influx of people who are choosing to retire in some of the highest growth areas of the country (Maricopa is the fastest-growth county in the nation, according to the U.S. Census data) and just this morning I heard that 200 people a day move here.  The piece discussed several new senior living sites but also noted that continuing care retirement communities (CCRCs, or life plan communities) are still one of the strongest choices of all.

Beyond the details about the various options in Phoenix, there was something else about the NPR story that caught my attention.

“The last house I’m gonna have”

The reporter had interviewed a woman named Sara Klemmer, who currently lives in a thriving historic area of town.  For Mrs. Klemmer, the decision to leave the neighborhood she loves makes sense financially and logically, but still, she says it’s been emotionally difficult.  And the notion of joining a continuing care community is a psychological adjustment, too.

‘This is the last house I’m gonna have, the last apartment,’ Klemmer said. ‘You come face to face with your mortality.’”

In all honesty, I hear this sentiment a lot from people who are considering a move to a lifeplan community.  At the heart of this and similar comments is the idea that, “I know I should do this—it makes sense in every aspect—but it’s the finality of it that is holding me back.”

There are four common refrains I often hear when it comes to seniors’ apprehension about a lifeplan community/CCRC move—the reasons that people give for not being “ready,” several of which were voiced or implied by Ms. Klemmer.

“I’m still active and independent.”

“I don’t want to leave my home.”

“Moving is too much of a headache.”

“I’m worried that I can’t afford to move to a Life Plan Community this early.”

All four of these reasons for putting off a Life Plan Community move (whether to a patio home, entry fee or rental apartment) or wavering about the decision to move are completely understandable.  However, many of you analyzed your circumstances and came to some conclusions that are often pretty startling until you give them some thought.

Here are a few important points that we ask folks to weigh… and it is always of great benefit when we are able to ask so many of you to tell the story of how you came to your conclusions to move to the campus.

Choosing to “age in place,” instead of downsizing and moving to a Life Plan Community, likely is the easiest solution in the short-term. But should you experience a health setback in the future, this option may end up being not only physically challenging (especially if you do not have a bedroom and bathroom on the first floor of your home) but also costly (the current average cost of in-home care is around $4,000 per month. But this is based on just 6 hours of care per day. If you require more care, especially if it is 24-hour care, it could double or triple this amount.

Opting to remain in your home also can cause tremendous issues in the long-term for your adult children, who may end up dealing with the many challenges that come with caregiving for an elderly parent. This can be an especially difficult situation if your adult children live far away, have young children of their own to care for, or lack flexibility with their job.

The fact is, someone will have to sort through all of your belongings eventually—likely your adult children or another loved one. They will be forced to choose what to keep and what to give away or sell, pack and move everything, and then sell the home. It is a daunting task to put on someone else’s shoulders, both physically and emotionally.

Making the right choice for you

The sentiments expressed by Ms. Klemmer in the NPR story are extremely common. After all, moving out of a cherished home and into a Life Plan Community is a major life change. It would be concerning if a person had zero apprehensions about it!

But I can tell you this, having spoken with literally hundreds of Life Plan Community residents over the years: the vast majority of people who decide to move to a Life Plan Community are extremely happy they did. Yes, most residents say there was an adjustment period when they first moved in, but in the long run, the benefits of living in a Life Plan Community—including services, amenities, and a continuum of care services available onsite—far outweigh the inconveniences that come with downsizing and moving.

In many surveys, the number one reason given for delaying a decision about moving to a Life Plan Community was, “I don’t feel that I’m old enough yet.” Some who are well into their 80s even said this.

The idea that this will be your “final move” does force one to confront their own mortality, as Ms. Klemmer points out, and some people aren’t entirely comfortable with facing this reality. This fact may be at the heart of this common sentiment voiced in surveys that “I’m not old enough yet.”

However, what I hear from most residents is how glad they are that they moved earlier, rather than waiting until some unspecified time in the future when they felt “ready” or “old enough.” Moving sooner rather than later has given them the opportunity to build meaningful relationships with other residents, establishing a solid social and support network for the unknowns of the future (such as dealing with a health crisis or a partner’s passing). This ready-made support system, along with the peace of mind that comes with knowing your care needs will be met no matter what, is a compelling reason to put aside your trepidation and put the wheels into motion on making the move.

I’m happy to bring you up to date that we have a substantial number of planners getting ready to join us in the next year.  We have contracted for 29 of the 34 new patio homes and have an additional two on hold!  The campus mission marches on!  Be sure to welcome your new neighbors as you see them at events and around campus.  And don’t forget that there is a great resident referral bonus available to all of you who live on campus.  Stop by the marketing office to get the details and your referral form!*

Can You Catch the “Old Disease”?

Brad Breeding of MyLifeSite spends a lot of time travelling around the country, speaking to groups of people about senior living options, including Life Plan Communities such as Beatitudes Campus. During his travels, he mentions that he’s fortunate to meet people who live in these communities, as well as people who may be considering a move to a Life Plan Community or other type of senior living community; it’s always eye-opening to hear the perspectives of both personas.

In conversations that I have with prospective residents, I sometimes hear people say that they are hesitant to move to a retirement community because they aren’t ready yet or don’t want to be around a bunch of “old people,” maybe because they saw a few of the residents using assistive devices, such as walkers or scooters.

I believe I understand the sentiments—conscious or subconscious—that they are voicing.

Lack of diversity vs. fear of aging

For some, what they may really be saying is that they prefer to live in an intergenerational environment, meaning a community with people of all different ages. That’s an understandable wish. Fortunately, even though by definition they are age-qualified, more and more senior living communities are developing intergenerational programs. These initiatives offer numerous benefits to both the residents and the younger generations involved in them.

But for many other seniors who say they don’t want to live with other older people, I can’t help but wonder if on some level, they are saying that they are worried about catching the “old disease.” I’ve even heard people well into their 80s and beyond express that they feel they are too young to move to such a community. Even if it is on a subconscious level, it’s as if they feel that if they’re around people who have experienced physical decline as a result of a health condition or the natural aging process, they too will become older and frailer—like a contagious disease.

A continued lifestyle

For seniors who voice concerns about living among “old people,” perhaps they’ve been fortunate enough to have lived a long and healthy life thus far by remaining active, eating well, AND staying young-at-heart. But does that mean being around other older adults will stifle that? In Brad’s experience visiting nearly a hundred Life Plan Communities, he states that he has not found much evidence of this.

“People who are active and have healthy habits when they move to a Life Plan Community or other senior living community are likely going to remain that way, if not more so. In fact, many residents feel they are far healthier and happier than they would have been otherwise. Are there exceptions? Sure, but in my conversations with Life Plan Community residents across the country I hear far more positives than negatives. This is due, in large part, to the wide variety of ways Life Plan Communities further enable and enhance this active lifestyle among their residents. From fitness classes and wellness centers to healthy menu options; from social gatherings and cultural excursions, to affinity groups and lifelong learning—there are countless (but of course, optional) ways to stay physically active and mentally engaged when you live in a Life Plan Community. Of course, residents are not restricted in any way from doing any of the same things they did previously, such as eating out, travelling, attending dinner parties with friends, etc.

So, for those seniors who are opposed to living in a Life Plan Community or other retirement community because they don’t want to be around other “older people”, isn’t this, on some level, ageism among peers? Or does it speak to a more deep-seated fear and/or disdain of aging that is common among Americans?”

Contempt for growing old

A 2013 Pew Research Center survey of more than 2,000 U.S. adults examined people’s views of aging, medical advancements, and life extension. While modern medicine is helping people live longer lives, not everyone views this as a good thing. When survey respondents were asked how long they would like to live:

Less than 10 percent of people were hoping to live to be 100 or older.

20 percent of respondents said they wanted to live into their 90s.

32 percent said they would like to live into their 80s.

30 percent of survey participants said they didn’t want to make it past 80.

Interestingly, on the flipside, this survey also revealed that 41 percent of respondents believed that “having more elderly people in the population” is a positive for society.

I find the results of this survey intriguing. Even though older adults are viewed as a positive force within our country, nearly two-thirds of people in this survey didn’t want to live to be 90. This seems like a fascinating paradox.

When looking at the results of the Pew survey, what I believe so many people are missing in this equation is that age truly is just a number. I do not mean to be naive or deny the changes that come with aging. The fact is that some people come to grips with the realities of aging better than others, but I’ve met many people in their 80s and 90s who are still as healthy and spry as someone three decades their junior. The one common denominator I have found among them is a positive attitude and outlook on life, regardless of the age or physical condition.

Here’s my question: Can we as a society get to a place where a person, regardless of age or physical condition, is embraced as a valuable individual, both for who they are and what they’ve done in life? Can we focus not on age, but on what we can learn from one another, and grow as individuals as a result of our shared experiences?*

Behind the Curtain: Setting The Stage For Success

Mark your calendars for a special series of presentations and discussions coming to you Tuesday afternoons, starting June 5th, at 2:00PM in the Agelink Great Room (AGR). Sponsored by the Health and Wellness Committee, this five-part series examines situations and solutions that arise when living and working in a Life Plan Community such as Beatitudes Campus. It results from months of planning and collaboration among staff from Resident Services, Success Matters, and Comfort Matters.

When to Get on the Wait List

Someone stopped me in the Bistro the other day and told me he often uses the articles that I have been putting in the Roadrunner to share with friends who are considering a move to Beatitudes Campus. That was a much appreciated compliment and it occurred to me today (New Year’s..) one of those reflective times when I am thinking of a lot of plans for 2018) that it might be worthwhile for all of you to have a bit of a tool to use when speaking to family or friends about their potential move to our Life Plan Community.

That’s really one of the best points – “Life Plan.” When you made the decision to live at Beatitudes, you did yourself the favor of taking one of the most important steps in planning for your “senior” years. If your friend or a loved one is considering their senior living options, they likely have begun doing research on retirement communities. With all of the choices available, it can be a lot to take in so the decision process can take some time, depending on the situation. Some senior living decisions are needs-based and move much quicker, while others are more preference-based and can take months or even years.

The timing conundrum

Ideally, one should not wait until the day they need to move to begin planning. If for no other reason, this can be problematic because of the very subject I am addressing here—there could be a wait list for the living setting you prefer. But one of the challenges of planning ahead for long term care housing needs is that it can be hard to foresee exactly when you will need it. It could happen slowly with the natural aging process or the progression of a degenerative disease, or it can occur quickly with an illness or injury. So it is advisable to get on the waiting list if you are looking at the Beatitudes for yourself or a family member; this way, when the time comes and your house sells or situation changes, you will hopefully be near the top of the list and, most importantly, you will be able to enjoy the many, many benefits of independent living on the campus while you can.

We are taking reservations right now for the new patio homes that we’ve announced and will begin “pre-sales” (deposits) in mid-February. Our priority program has reached 56 members with 47 who have paid their initial placeholder deposit for a chance at one of our 34 patio homes. One of the additional benefits that has also occurred during the last few months as we have presented the opportunity to hundreds of interested prospects has been that some are deciding to move into our present residences rather than wait! If your friends or family are eyeing a continuing care retirement community (CCRC, also known as a Life Plan Community) another consideration is that many communities require new residents be able to “walk in,” that is, they must be relatively able-bodied when they first move to the community. In fact, many Life Plan Communities have a very active base of residents such as we do who live independently today, but want to be someplace where care is available to them on-site when needed. Most Life Plan Communities maintain an assisted living and/or health care center in addition to offering independent living such as  Beatitudes Campus. We are blessed to have such highly rated licensed care options here for eventual needs as well as supplemental care options (Beatitudes Home Health and Beatitudes at Home) to extend independence.

How waiting lists work

Many Life Plan Communities have wait lists—yet, these lists are not necessarily just for assisted living or skilled nursing. When applicable, wait lists are often also associated with an independent living residence. When adding your name to a  wait list, you’ll typically specify which type of unit you desire, e.g., a patio home, one or two-bedroom apartment, etc. When a resident in your desired unit type moves out (often because their needs have progressed and they are transferring into the on-site assisted living or healthcare facility) then the unit becomes available to you.

Once you’re on the wait list, retirement communities may offer a variety of perks to future residents—maybe unlimited use of their pool and exercise facility, or access to other community events and activities. We have begun our L.A.F.F. (Lifestyle, Activities, Fun and Friendship) Club to facilitate that very type of relationship to the campus. In fact, a growing number of Life Plan Communities are beginning to call their wait list a “membership” just like ours. I would encourage residents-to-be to take advantage of this benefit as it allows you to begin the process of assimilating into the community and meeting future neighbors, even before you live there. We do have some club members who have not put their names on the wait list, but many do so in order to have good familiarity with the campus when the time is right.

It is also good to be aware that some communities will have an internal waiting list such as we do. If you find yourself in a situation where you need (or want) to move into the community and your preferred unit is not available—forcing you to settle for your second or third choice–you can go ahead and move in but stay on the internal list and wait for your desired unit-type to open up. Existing residents will typically get priority over non-residents, so you may be able to get your preference more quickly. Adding your name to the waiting list is one of the ways you can plan for your future. This step can give you and your loved ones a level of security, knowing that you will be well-cared for in the future.

Remember that, as a Beatitudes resident, if you refer a prospect who becomes a priority program member, you’ll earn $100. If that prospect does sign a residency contract and move into Central Park or a Patio Home, you’ll receive a $1,000 bonus after they have lived on campus for four months. Your second successful referral is worth $1250 and the third earns $1500 – that’s a possibility of $3750 a year! The only requirements are that the prospect is not already in our marketing database and that you do register the name with the sales staff prior to their initial tour.

These are indeed exciting times here and we are equally as excited to see all of the progress being made!

Happiness!

Our friend, Brad Breeding of MyLifeSite recently asked the question in his blog, “what age group of adults would you think is the happiest?”  If most people were to guess, I’d venture to say that they’d assume people in their 20s and 30s are the most content. Why wouldn’t they be, right? They are young and likely healthy; they have their whole life ahead of them, full of potential and exciting events.

If you think young adults have it all, you may be surprised to learn the results of a study conducted out of the University of California-San Diego; the research results were published in The Journal of Clinical Psychiatry.

Happiness comes with maturity

The study’s author, Dr. Dilip Jeste, is a geriatric psychiatrist and the director of the university’s Center on Healthy Aging. He and his team of researchers used a random sampling of 1,546 adults in the San Diego area, age 21 to 99.

The subjects in the study underwent a phone interview with a member of the research team and then completed a lengthy survey assessing their physical, cognitive, and mental health. They were asked about their overall happiness and satisfaction with their life. In addition, they were questioned on their stress levels and any depression or anxiety they were experiencing.

It is often assumed that happiness would form a sort of U-shaped curve over the course of life—high in early adulthood, dropping in middle age, and then ticking back up in late life. But this isn’t what the study found.

The researchers discovered that despite potential health issues and physical decline that are often inherent to the aging process, the older research subjects were actually happier overall than the younger adults. Surprisingly, it was those in their 20s and 30s who were found to have the lowest levels of happiness, life satisfaction, and wellbeing, in addition to the highest levels of depression, anxiety, and stress.

Although the study did not follow the research subjects over time to determine if their responses were just a reflection of that moment in time or a more long-term trend with their mental and physical state, it does suggest that overall, people appear to have improved mental health and be overall happier as they mature and age.

Think about it: In your 20s and 30s, you’ve been released into the “real world,” which can be a difficult transition that includes educational and career pressures, romantic turbulence, trying to keep up with the Joneses, and other “adult stuff” like bills and taxes. It becomes clear why it can indeed be a stressful, anxiety-filled time.

Contrast that to older people. With the wisdom gained over the years, they appear to have more emotional stability, self-awareness, and contentment with their stage in life. They have learned to let more things roll off their back, which results in greater happiness.

But not for all seniors

While this study from the University of California-San Diego is certainly good news when it comes to the overall emotional state of our nation’s older citizens, I don’t mean to suggest that we should assume that all seniors are in their happiest phase of life.

As I’ve blogged about before, there is a “loneliness epidemic” among the elderly, particularly those who live alone, with roughly 40 percent of those seniors saying they often feel isolated—a risk factor that can have a more detrimental impact on health than things like smoking or obesity.

Life Plan Communities/CCRCs can help facilitate happiness

Living alone, in and of itself, does not necessarily translate into loneliness, although it is a contributing factor for many. Likewise, surrounding one’s self with lots of people doesn’t always translate into avoidance of loneliness. Ultimately it is about quality of relationships and other factors. Yet, this opportunity to socialize more frequently, develop new friendships, and stay active are among the benefits of living in a retirement community, such as a continuing care retirement community (CCRC, also called a Life Plan Community). Explore our many opportunities through the Life Long Learning Program, our Resident Council, the Design Studio and the plethora of volunteer settings both on and off campus.  Talk with your building reps or our life enrichment staff and they can always help you plug into some meaningful scenarios!*

 

Why do you choose to live at Beatitudes?

We were meeting with a group recently about why Beatitudes Campus would be a good match for the expectations that they have in their senior years.  I was reminded of an event we held in Elaine’s about a year ago, when I interviewed a panel of residents who had already made the choice to live here, and Bill Wallace’s words came to mind about the pool at the home that he had sold.  He characterized it as a very pretty hole in his back yard into which he threw money.  I loved repeating that story, albeit I’m not sure I can tell it with the same humor as Bill, and familiarizing the group with the maintenance free living that is a part of Beatitudes Campus living.  The expense to fix unanticipated – and often costly – problems that can occur from faulty home fixtures, systems and/or materials is eliminated. When you move into a Life Plan Community, all internal and external repair and maintenance is included in your one convenient monthly fee. According to a recent article on gobankingrates.com, the average monthly cost to maintain and repair the average American home is $1,126, or $13,512 annually.

Life Plan Communities (alternately known as Continuing Care Retirement Communities—CCRCs) are staffed 24/7 so you don’t have to worry about being without help should you need it. It’s always a pleasure to inform groups like this and the general Phoenix community that our security staff is trained in life saving skills such as CPR and first aid and prepared and ready to assist if an emergency should occur.  We were the pilot site for the RiteCare Foundation in 2013 and remain among only a few communities who have chosen to be accredited as having a sufficient number of certified personnel trained and available 24 hours a day to deliver immediate resuscitation campus wide in the event of sudden cardiac arrest among a number of situations that might occur.  I sure love bragging about our security staff!

But one of the biggest aspects that we are proud to discuss is the value of staying socially connected and how that is a part of the fabric of Beatitudes Campus.  Life in a life plan community/continuing care retirement community provides countless opportunities to cultivate friendships and close social connections. This becomes increasingly important as we grow older and face a variety of circumstances that may trigger isolation and loneliness. A recent study conducted by Age Wave, “Five Myths & Realities of CCRCs” reported that low social interaction is as bad for seniors’ health as smoking 15 cigarettes a day, is as dangerous as being an alcoholic, is as harmful as never exercising, and is twice as dangerous as obesity. The study further reinforced the reality that campuses such as Beatitudes offer opportunities to build new relationships and social connections with like-minded people.

As many of you know, when matched against the monthly expenses of maintaining your home and lifestyle, the cost of a life plan community can actually prove to be more economical.  This is a message that we are excited to deliver in many media avenues as we begin promotion for the new patio homes project.  Watch various newspaper publications, television and websites as we move forward with our exciting first step in campus redevelopment and don’t forget that our Friends and Family Resident Referral Program is still going on—amounts have been expanded and also anyone you refer for the Priority Program for the patio homes who, becomes a BeVIP Club member, earns you $100!

I listened to one of our resident ambassadors tell our prospects at a “Navigating the Waters” event (yes, they got me to wear a captain’s hat) that life in a life plan community gives you time to actively pursue the interests and hobbies that give you happiness and fulfillment. You no longer need to worry about cleaning the house, mowing the lawn, or trimming the bushes. Life Plan Communities are designed to relieve residents of these burdens precisely so they can enjoy time with friends and family and pursue the many social and recreational opportunities that are available inside and outside of the retirement community. So remember, now that you live at Beatitudes Campus, if you’ve always wanted to write a book, paint a masterpiece, research your family tree, or any of a myriad of other pursuits—NOW is your time!  I’m certain there is a group that you can plug into that will suit you.  Enjoy and BE Inspired (you’re going to see that new phrase and logo a lot soon—stay tuned!).