I can’t believe it’s already four and a half months since I came to Beatitudes Campus! It has been a great time of assessing where we have opportunities and tooling up for our future. What a pleasure it is in my many travels on behalf of the Campus to speak of our many unique characteristics and determination to serve as many seniors as possible in meaningful ways.
During these first few months, we have been able to kick off a number of projects and initiatives – a few that have been contemplated for some time and others that have been developed to distinguish Beatitudes in our rather active marketplace. The First Impressions project, funded by the Beatitudes Foundation, has begun in earnest and is already making an impact on the environment around the property.
As you might well imagine, on a campus with buildings that span from less than ten to over fifty years old, many opportunities for improvement in the look of furnishings, colors and floor coverings have presented themselves. So about three months ago, we took an entire inventory of where we were and how we could best tune up image and surroundings to benefit our valuable residents and those who are considering residency. It may not surprise you to learn that the tab was very, very high if we were actually able to do each and every item on the wish list, but undaunted, we went about breaking it down into phases and ways in which to achieve the best “bang for the buck.”
About $66,000 had previously been set aside for flooring in the Foundation and they generously granted an additional $271,000 for the project which includes not only carpeting and wood vinyl, but also replacement of a good deal of furniture, artwork and accessories in the Health Care Center, Plaza View Assisted Living, Plaza North and Plaza South as well as the Central Park buildings. To date, we have seen completion of new wood vinyl flooring in all of the Central Park lobbies and elevators, as well as new paint schemes in those lobbies and throughout the upper floors at the entrances of resident apartments. We have also completed the replacement of all upper floor lounge carpets in Plaza North and Plaza South. A two tone painting scheme in hallways separated by a chair rail is underway in those buildings. The big news is that the remodel of the first floor lobby begins the week of September 19th with the removal of the desk/counter as well as carpet. It is all going to be replaced with our new flooring selections as well as a great executive desk, credenza and hutch, which our volunteer staff will continue to staff as they do in other buildings on campus. We have also completed the installation of new flooring in Plaza View’s upper floor elevator vestibules and lounges and then the first floor dining room and activity room will see their new carpet installation start around the first of October. Last, but certainly not least, 200 new multi-purpose, colorful chairs for use throughout the campus are starting to hit the scene. As a result, we will be retiring a lot of the extraneous and dated seating that has survived through the years.
Major activity will begin on October 10th when we will begin to see the furniture, artwork and lamps delivered throughout the campus. We are also hosting the 2nd annual PASRS (Professional Association of Senior Referral Specialists) conference on October 13th when we will enjoy the company of about 300 visitors on campus who will be looking at us for potential placement of their clients. Of course, we are putting out the welcome mat, but also will be working feverishly to have our décor in place to present ourselves well, in addition to our mission and outstanding care services. Some of the items will not be delivered until November, but once all of this work is completed by Thanksgiving, Phase I will essentially be complete.
All of the remaining areas of need have been collected into a Phase II process which will occur through our upcoming fiscal year (October 1st, 2016 – September 30th, 2017), funded by both the Foundation as well as largely by our campus operations. Our board approved the plan this last week, but capital expense budgets are only possible by well executed operations, so we will also be working diligently to meet all of our occupancy and expense budget targets. The completion of the First Impressions plan is scheduled through quarters one through four this coming year and we are tremendously excited about the impact that all that we are doing is making on campus.
So that brings me to the new Friends and Family Referral Program that we have kicked off as of September 7th. For every qualified referral that you provide to the marketing department, that has not been previously identified to us or toured, we are anxious to pay you, our valued residents (or members of your family) $1000 for the first successful admission, $1250 for the second and $1500 for the third. That’s $3750 that you can earn per year! In addition to the prospects not having been previously in our marketing database, they must complete three months of residency and be current on their account. It’s that simple! Think about former neighbors, members of your church or members of your own family that you would recommend becoming a part of Beatitudes Campus and provide their names to the marketing department. The program runs all through next fiscal year to September 30, 2017 but I urge you to hurry. As I write this article, there are 23 apartments that are “sold” and not yet occupied between rentals and entry fee (Central Park). Even though we will experience some residents that will transition to higher levels of care, there are a few apartments to fill and enjoy this opportunity. I will say I honestly cannot wait to hand out that first check at a Residents Council or Town Hall meeting to someone who has referred a successful admission under this program! And, I want to keep handing them out…….again and again throughout this year. I love working together with you – simply the finest Life Plan Community I have ever known. Together, we are creating the community of choice in, not only the Phoenix metropolitan area, but the southwest U.S. – full of choices, opportunities for service and a place of love, acceptance and fellowship. Please be sure to get in touch with me if you have any questions…… call Marketing at x18487 or myself, at x16107.*
With the Martin Luther King Jr. Holiday still fresh in our hearts and minds, I am reminded of one of the greatest reasons I love being a member of Beatitudes Campus. We are a beautiful tapestry of all different types of people. All unique and unrepeatable in our own ways. Much like our country, we have woven together the best of the best from all sorts of backgrounds, heritages, races, religions, countries, sexual orientations, physical abilities, educational backgrounds and ages.
Some of us remember every minute of our life and will tell you about it, and some of us have watched those memories slip away, but we can still feel them inside of us even if we cannot tell you about them now. We walk unassisted, with canes, with walkers and use mobile chairs to get to where we want to go. Not a person in this community is valued anymore or any less for who we are. It does not matter where we live on campus, which department we work in, whether we are staff, resident or administration, we are all equal.
Two things we want to feel each day when we come to work, two things we like our boss to tell us, and two things that keeps us going.